We Empower Independent Advisors to Live Their Dreams by Enabling Them To Provide Many of the Best Possible Financial Outcomes for Their Clients


Why HBW?

When I went through describing my value proposition, business uniqueness, etc. I chose to articulate my affiliation with HBW Advisory/HBW Partners in a very concise manner based on limited “Message Board” wording. My revelation, Barney you have created a brilliant business model that truly does offer an Independent Advisor to be independent and to allow each HBW advisor the flexibility and freedom to run their firm/business as they choose. You don’t me tell what I can and can’t do, what investments or investment platform I have to use, what software I have to use, what admin processes I have to use, etc. etc. etc. I can offer life insurance solutions… or not…. (Many advisor firms do NOT), I can do Financial Coaching under my RIA, (other advisory firms will NOT)… Taxes or NOT.. P&C or NOT… I can and do run my business the way I believe is most efficient, compliant and profitable.

HBW Advisory/Partners offers Freedom, Flexibility and Independence to any and every person who desires to be an Independent Advisor…

Thank you!!!
Kevin Imhoff, Lansing Michigan

We’re Independent


HBW's private ownership and independence allow us to offer solutions that maximize customer value, not shareholder value.

Our agent/advisors operate without the constraints of single-brand providers. And that provides the Client with a greater number of options and solutions to their financial needs.

You Own Your Business

We do not use non-compete clauses or captive contracts. Rather, your clients are your clients.

We’re Client Focused

Competition in financial services is good for the consumer. We believe our success can only come as a by-product of our advisors being totally client-focused.

It's our advisor's job to help their clients align their finances with their goals. HBW Partners does this by working with our advisors to create plans that their clients can actually stick to and execute.

CoupleGlassesHBW follows the movement of markets and competitive products closely and stays on the cutting edge of products and markets as a necessity to providing our advisors the tools their clients need to better their portfolios.

HBW does not believe a one-size-fits-all or single company approach fits most clients. Hence, we offer a broad array of and among the most competitive products available, and make certain that our associates are extensively trained in each and every one. But it’s not all work...

Client focus isn’t just about numbers and markets and future portfolios. It’s about showing the Client how financial planning can actually be a fun and engaging process. Because once there, the client-agent/advisor relationship can thrive and truly pay dividends...

We're Passionate about your Growth

howwhyWe’re passionate about building an agile thinking and diverse organization. In addition to keeping our associates fine-tuned and up-to-date on the latest and greatest financial products available, we’re also focused on magnifying your talent, and making sure you operate in your strength zones.

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Why become a series 65 Registered Investment Advisor Representative



"Random Acts of Kindness"

by HBW CEO Barney Hellenbrand

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Investment advisory services may also be offered through HBW Advisory Services LLC. HBW Insurance & Financial Services, Inc. dba HBW Partners and HBW Advisory Services LLC are separate entities which do not offer legal or tax advice. IAPD

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