About Us

Lisa Betances

Sr. Vice President, Administration & Controller

Lisa Betances has been in an operations role within the financial services industry since October of 1993. She set her sights on the banking industry to start her career early on in life. Then, once reaching her goal of becoming operations manager after eight years with a local bank, she decided to explore other business options.

Lisa joined what was then HBW Insurance & Financial Services, Inc. in January 2001. She is now senior vice president of administration and controller for HBW Advisory Services LLC and the parent company, HBW Insurance and Financial Services, Inc.

As an executive, Lisa continues to play a vital role in the management and operation of all these entities, as well as managing the home office personnel. She is very focused and passionate about her work and fully understands that her position is extremely important to the advisors in the field and the HBW home office staff.

Lisa takes great pride in her strong relationships, both personal and business. She is a loving mother and “Mimi” to several children.

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The Management Team

Our core staff has been with us 20+ years. Over the decades while supporting our advisors, HBW kept their eye on the future. As market conditions evolve, new product offerings emerge, regulatory compliance tightens, and market consolidation continues to increase, HBW has continued to provide broader back-office support and services, stronger company relationships, and compliance support through HBW Advisory Services LLC. The expanding government regulatory, licensing and compliance changes have transformed the new advisor profile.

2655 1st Street Ste 250
Simi Valley, CA 9306
(800) 473-3856

Raymond Berry

Honorary Chairman

Joe Bonanno

Chief Operations Officer President, HBW Advisory Services LLC

Joel Broersma, CFP®

President of HBW Partners Tax Services LLC

Lisa Betances

Sr. Vice President, Administration & Controller

Mike Linder

Vice President, Sales & Marketing

Sarah Linder

Registered Principal

Todd Penrod

Chief Compliance Officer, Advisory, Registered Principal

Shannon Kent

New Account Liaison, HR Personnel Manager