About Us

Joe Bonanno

Chief Operations Officer
President, HBW Advisory Services LLC

Joe Bonanno is a long-time veteran of HBW and serves as president of HBW Advisory Services LLC.

Joe and the HBW staff have built multiple platforms to support the needs of the various business models and investment strategies advisors may choose to implement. He is a strong believer that values-based life planning is just financial planning done right. The training that the firm provides its advisor is a reflection of that belief.

He also manages the El Dorado investment strategy, one of the most successful in HBW’s proprietary investment portfolios.

Joe is a graduate of UCLA. He currently holds the Series 65 securities registration and is always reading something to improve his knowledge and skills.

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The Management Team

Our core staff has been with us 20+ years. Over the decades while supporting our advisors, HBW kept their eye on the future. As market conditions evolve, new product offerings emerge, regulatory compliance tightens, and market consolidation continues to increase, HBW has continued to provide broader back-office support and services, stronger company relationships, and compliance support through HBW Advisory Services LLC. The expanding government regulatory, licensing and compliance changes have transformed the new advisor profile.

2655 1st Street Ste 250
Simi Valley, CA 9306
(800) 473-3856

Raymond Berry

Honorary Chairman

Joe Bonanno

Chief Operations Officer President, HBW Advisory Services LLC

Joel Broersma, CFP®

President of HBW Partners Tax Services LLC

Lisa Betances

Sr. Vice President, Administration & Controller

Mike Linder

Vice President, Sales & Marketing

Sarah Linder

Registered Principal

Todd Penrod

Chief Compliance Officer, Advisory, Registered Principal

Shannon Kent

New Account Liaison, HR Personnel Manager