Chad Francis joined HBW Partners in 2017 and works in the Sacramento area and surrounding communities. He is an investment advisor representative (IAR) who holds his Series 65 securities representative and life insurance license.
Chad’s passion for helping everyone from young people just beginning to plan for their future, to experienced investors ready to preserve their assets, is what made HBW a great place to call home for him. He enjoys teaching clients about all areas of personal finance ranging from how to write a budget, to planning for retirement using his PII approach; Plan, Insure, Invest.
One of Chad’s top priorities is to not only provide options that are suitable to each client and their comfort level, but to also ensure the client understands the investment. This all helps to align with the client’s life goals and is an important basis as a fiduciary. Chad has also spread knowledge outside of work by coordinating Financial Peace University, speaking to young people from his college’s Business Club, and having inspirational conversations about money with those who need it most.
Beyond years of management experience across varying fields, Chad has earned numerous degrees, including business administration, natural science with a focus on mathematics, behavioral science, and economics.
Chad enjoys spending time with his wife, Kristy, and dog, Chewy, walks around the neighborhood, BBQ-ing for friends, and spending Christmases in Idaho with his family. And there’s always the guilty pleasure of take-out and watching movies at home. Math is a less known passion of his, as he’ll sometimes just take a break to play with numbers. This is a broad change from his childhood, which was occupied with many extreme sports like skateboarding, wakeboarding, and his high school snowboard race team.
Chad’s favorite book is “The Total Money Makeover.” His hobbies including cooking and eating, especially new foods with his wife. (His favorite food changes seasonally, but he says, “Tri-tip never lets you down.”) On his bucket list are seeing all 50 states in one trip, and speaking of travel, he’d like to visit Italy, France, Ireland, and Japan someday.
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Investment advisory services offered through HBW Advisory Services LLC. HBW Insurance & Financial Services, Inc. dba HBW Partners and HBW Advisory Services are separate entities which do not offer legal or tax advice.

